Certification Programme in Fundamentals of Health Economics and Outcomes Research (HEOR)
This course will take you through the fundamentals and basic concepts of HEOR, HTA, RWE, PROs. Economic Modelling and PRMA.
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Why This Certification Programme?
With a surge in access and exploitation of healthcare, resources have become more confined, and prioritization in healthcare has become inevitable. Health Economics and Outcomes Research (HEOR) is a discipline, which complements conventional clinical development data to guide decision makers regarding patient access services. It establishes efficacy of the product or service, compares its effectiveness to other interventions and considers its incremental cost efficiency.
HEOR is an increasingly important domain, as rising healthcare costs continue to challenge the global economy and despite evidence that additional spending is not associated with increased value in outcomes, costs or quality. No matter whether you are a student or a graduate, exploring to tackle a thriving career in an industry or a multi-national pharma enterprise, this certification programme is your preliminary requisite to enhance your knowledge and skills in the field of HEOR.
It is a Self-paced Online Flexible Learning Programme Contains 5 modules (with 10 chapters each):
- Module I – Health Economics and Outcomes Research
- Module 2 – Health Technology Assessment and Real World Evidence
- Module 3 – Patient Reported Outcomes
- Module 4 – Simulation and Modelling
- Module 5 – Pricing, Reimbursement and Market Access
Who Should Take This Certification Programme?
- The students, academicians, professionals and administrators from pharmaceutical industries, hospitals, insurance companies, government and academic institutions.
- Pharmacy graduates/post graduates who are planning to undergo higher studies in the field of HEOR.
- HEOR leaders looking to raise awareness of the HEOR function to internal multi-disciplinary teams
- Individuals working in public health, health policy and government or regulatory positions.
- Market access professionals looking to gain an understanding of the HEOR landscape and process.
- Management professionals working in health plans, hospitals and other facilities, and healthcare provider organizations.
- Pharmaceutical, biotechnology and device industry professionals working in outcomes research, product reimbursement, medical communications, new product development, biostatistics, regulatory and medical science liaison field operations.
- Clinicians and practicing physicians and healthcare providers
- Individuals with undergraduate degrees in public policy, economics, applied math/engineering or a healthcare field who are considering a clinical or management career in health care.
- Human resources professionals, brokers, benefits consultants, chief financial officers and others involved in purchasing and evaluating health benefits on behalf of employed populations.
Course Curriculum
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PreviewIntroduction to Health-economics and Outcomes Research
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StartCost Estimation of New Healthcare Technologies
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StartICER and its Application in Health Economic Evaluations
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StartHeath-Related Quality of Life (HRQOL) Measures
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StartDiscounting in Health Economic Evaluation
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StartUtility Measures Evaluation
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StartTransferability of Cost Effectiveness Data Between Countries
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StartEconomic Evaluation in Clinical Trials
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StartImportance of Economic Evaluation in Healthcare Industry
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StartPharmacoeconomic Guidelines for Health Care Decision Making
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StartIntroduction to Health Technology Assessment
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StartScope and Sources of Real World Evidence
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StartComparative Effectiveness Research
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StartRetrospective Studies
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StartObservational Studies in Healthcare Decision Making
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StartBig Data Application in Real World Evidence
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StartHEOR Principles in Real World Clinical Practice
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StartUnderstanding Bias in Research
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StartGuidelines and Regulatory Perspectives Around RWE
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StartScope of RWE in Healthcare Decision Making
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StartIntroduction to Patient-Reported Outcomes (PROs)
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StartItem Response Theory
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StartContent Validity of PRO, ClinRO and ObsRO Assessments
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StartPsychometric Methods in PRO Assessment
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StartContent Validity of PRO Instruments
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StartPatient Preference Methods
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StartPRO Analysis in Clinical Trials
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StartPRO Evaluation as Part of Label Claims
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StartApplication of PRO Strategies in Early Clinical Product Development
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StartPatient Centeredness and PROs in Healthcare Decision Making
Your Instructor
Marksman Academy of Health Sciences (MAHS), a brain child of MarksMan Healthcare Communications Pvt. Ltd, is an integrated platform with all the brilliance brought together at one place to tailor your skills in health economics and outcomes research. We at MAHS realize the importance of HEOR as a crucial driving force behind any pharma/med-tech company that needs a global advantage. MAHS is your window to the advanced careers in health economics, which is constantly evolving and being adopted by the leaders in pharma industries worldwide.