Certification Programme in Fundamentals of Health Economics and Outcomes Research (HEOR)

This course will take you through the fundamentals and basic concepts of HEOR, HTA, RWE, PROs. Economic Modelling and PRMA.

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Why This Certification Programme?

With a surge in access and exploitation of healthcare, resources have become more confined, and prioritization in healthcare has become inevitable. Health Economics and Outcomes Research (HEOR) is a discipline, which complements conventional clinical development data to guide decision makers regarding patient access services. It establishes efficacy of the product or service, compares its effectiveness to other interventions and considers its incremental cost efficiency.

HEOR is an increasingly important domain, as rising healthcare costs continue to challenge the global economy and despite evidence that additional spending is not associated with increased value in outcomes, costs or quality. No matter whether you are a student or a graduate, exploring to tackle a thriving career in an industry or a multi-national pharma enterprise, this certification programme is your preliminary requisite to enhance your knowledge and skills in the field of HEOR.

It is a Self-paced Online Flexible Learning Programme Contains 5 modules (with 10 chapters each):

  • Module I – Health Economics and Outcomes Research
  • Module 2 – Health Technology Assessment and Real World Evidence
  • Module 3 – Patient Reported Outcomes
  • Module 4 – Simulation and Modelling
  • Module 5 – Pricing, Reimbursement and Market Access

Who Should Take This Certification Programme?

  • The students, academicians, professionals and administrators from pharmaceutical industries, hospitals, insurance companies, government and academic institutions.
  • Pharmacy graduates/post graduates who are planning to undergo higher studies in the field of HEOR.
  • HEOR leaders looking to raise awareness of the HEOR function to internal multi-disciplinary teams
  • Individuals working in public health, health policy and government or regulatory positions.
  • Market access professionals looking to gain an understanding of the HEOR landscape and process.
  • Management professionals working in health plans, hospitals and other facilities, and healthcare provider organizations.
  • Pharmaceutical, biotechnology and device industry professionals working in outcomes research, product reimbursement, medical communications, new product development, biostatistics, regulatory and medical science liaison field operations.
  • Clinicians and practicing physicians and healthcare providers
  • Individuals with undergraduate degrees in public policy, economics, applied math/engineering or a healthcare field who are considering a clinical or management career in health care.
  • Human resources professionals, brokers, benefits consultants, chief financial officers and others involved in purchasing and evaluating health benefits on behalf of employed populations.

Course Curriculum

Your Instructor


Marksman Academy of Health Sciences (MAHS), a brain child of MarksMan Healthcare Communications Pvt. Ltd, is an integrated platform with all the brilliance brought together at one place to tailor your skills in health economics and outcomes research. We at MAHS realize the importance of HEOR as a crucial driving force behind any pharma/med-tech company that needs a global advantage. MAHS is your window to the advanced careers in health economics, which is constantly evolving and being adopted by the leaders in pharma industries worldwide.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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